Executive Team
David Zartman | Brand Strategy & Communications | Editor-in-Chief
Our founder, David has held many roles over the years: CMO, COO, publisher, VP of corporate communications and more. As head of Brand Strategy & Communications, David has worked with Fortune 500 companies such as Toyota, BF Goodrich, Yakima Racks, Land Rover, Dometic, Fox Shox, Warn, and dozens more, plus agencies including Saatchi & Saatchi, APCO Worldwide, and Brodeur Partners to help focus their storytelling, content creation, marketing and communications to new levels that positively engage customers and employees. With over 20 years of expertise, Dave’s expert strategic communication and marketing direction has helped build multi-million dollar businesses across a wide range of verticals. His career began at renowned design studio and creative agency Imaginary Forces in Hollywood.
David has a B.A from the University of Oregon, and is a 2021 graduate of the University of Southern California (USC) Marshall School of Business with an Executive MBA. He was honored to receive the 2021 Poets & Quants “Best & Brightest EMBA” award for the EMBA class.
Languages: English, Spanish.
Ben Crockett | Partner Business Development | Senior Editor
For 20+ years Ben has been listening to, collaborating with and guiding some of the world’s biggest companies and power players in the automotive, biking, moto, surf and outdoor enthusiast realms. A professional photographer by training with dozens of cover shots and many thousands of photos published, Ben started his career at Hi-Torque Publications and worked his way up to Editor-in-Chief. His evocative and authentic style has graced thousands of pages of content. For marketing insights and a true boots-on-the-ground perspective with 100% credibility , no one is better than Ben.
Tanya Wang | Chief People Officer
Tanya is the rock we all stand on. Her empathetic and caring connections with our staff as well as client partners has resulted in an unparalleled positive corporate culture. She is a talent architect, an organizational maven with checklists for checklists, and a compassionate communicator. Her business acumen is finely tuned and her keen eye for detail makes her supremely valued and appreciated on any team.
Tanya has a BA and MSW from UCLA.
Languages: English, Mandarin, Farsi.
Adam Small | Content Strategy
Adam brings an unquenchable energy and a vibrant, keen intelligence to every team he works with. His joie de vivre is immense and it shines with companies who have seen double digit growth via his management consulting. He is a much sought-after team executive who inspires strong loyalty via servant leadership, mentoring, and a hire for character ethos. Adam has held strategic roles at various companies in his career, including Manager of Analytics, Director of Finance, Director of Procurement, Client Service Lead at Revel Consulting and General Manager of a 150 employee-$250MM/year firm.
Adam holds an MBA from the University of Washington’s Milgard School of Business.
Languages: English, Spanish.
Creative Team
Angie McCorison: Senior Creative Director
When ideas need to transform from words to imagery, “AnG” is the one who leads the way. She started with the original team in 2005 and has been with us ever since, overseeing the creation of literally thousands of pages of content, hundreds of ad campaigns, videos, memes, GIFS, the list is endless. Countless times, Angie has taken a seed of an idea and fleshed it out into an evocative, storytelling piece of visual art. When you need it fast and on point, Angie is our lifeline.
Angie holds a MFA from College of the Canyons.
Chris Constantine | Director/D.P./Editor, Film & Video Production
Despite getting a degree in business, Chris started his career in journalism as a newspaper layout designer. Over the years he taught himself photography, then video production, editing and live streaming events. He has worked with top creative agencies across America and includes Oprah Winfrey’s “O” magazine, California Closets and major automotive and healthcare organizations amongst his clients. He serves as director and/or DP and edits all of his footage.
Chris holds a BS in Business Administration from Southern Oregon University.
Jason Hayford | IT & Tech | Photography
From upstate New York and now an avowed West Coaster, Jason has worked for the most prestigious audio/visual firms in the Pacific Northwest including Definitive Audio and as Head A/V Director for Salesforce. For us he brings 20+ years of experience in IT and technical know-how in the office or in the field. There are no mysterious tech failures when Jason does the setup.
Jason has a BA from SUNY Geneseo.
Tim Lund | Director, Social Media
Tim Lund is a 6’6” Scotsman whose family hails from the McDonald (Gaelic: MacDhòmhnaill) clan. After a long and esteemed career in tech and event announcing, Tim pivoted to content creation for social media. His informative videos can be found on YouTube for companies such as Northridge 4X4, ARB and others. Supremely confident on camera and supremely competent with wrenches in hand, Tim is a professional at engaging viewers and increasing followers.